New cases in Botox, Invisalign and Veneers

Spent the last 2 days with my in laws in Kent. I have heard some dentists comment that they do not let on that they are in the dentistry field when talking to strangers. The reason is that they don’t want to talk about teeth or have stories forced on them about how good or bad the strangers experience with dentist has been when they are away from the surgery. I never hide the fact that I am a dentist and always look forward to their responses. A lot of times it is that I don’t look like a dentist. After hearing this response over many years I quickly reply now – ‘ I must have missed that lecture when they tell you what to look like when out and about amongst the general public’.

I am glad I did mention I was a dentist because a distant cousin and his wife to be have booked in for Invisalign for their wedding in September. Another friend of the in laws is ready for Lumineers. Despite me informing me that I am based in Hertfordshire, the travelling is not the problem. They commented that they could see I was proud of my profession and felt this indicated I would cater for their needs.

On Christmas Eve down the pub (where else would I be) the landlady has taken my details for herself and a group of her friends so they can have Botox® done. They have had it before and were unhappy with the experience. Now with the help of my wife’s cousin and his i-phone they looked at my website and were impressed with the before and after pictures.

This shows you you never know where your next patient is coming from. The above experience is rare, most comments are negative about the profession, so it is always a pleasant surprise to gain extra business this way.