Winner Best Marketing
Runner up:
Best New Practice
Most Attractive Practice
Most Innovative Practice
The aesthetics team backstage after receiving the best marketing award.
The Private Dentistry awards are designed to promote excellence in private dental practice. Now in their 8th year they are judged by an independent panel of judges including previous winners and members of the Private Dentistry editorial board.
Chairman of the judging panel David Houston said that this year had produced both the largest number of entrants and the greatest strength in depth across all the categories.
Here’s the Judges’ Final Verdict on the aesthetics entry:
'Almost by definition a winner in this category must make a unique statement in a crowded and competitive marketplace.
This practice’s campaigns were of a consistently very high quality. They have ideally understood their target market and have maximized their presence on the internet in particular.
Extremely clever promotional package offers created clear messages and strong ties with unusual local business referral sources.
Although this practice had considerable marketing budget available, the decisions on how and where to use it were ground-breaking.
The winner was a very well rounded entry with many spheres of innovative ideas in marketing being encompassed by their well-considered and consistent plan to maximize new clients.
Their clever strategy was particularly designed to ensure a very high conversion rate from initial enquiries to registered patients – utilising both free consultations and open evenings.
All of this was complemented by supportive eye-catching in house literature.
The winner of the category epitomized quality across the board in the various advertising mediums’.
 Dr Harry Singh with the Best New Practice Runner up Award. |
 The aesthetics team with the Best Marketing Award |
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